Galaxy S20 boosts U.S. 5G adoption even as sales falter

Terminal updated: May 4th, 2020 at 10:52 UTC+01:00

Samsung'south Galaxy S20 series gave 5G smartphones a meaning heave in the Usa, new industry data reveals. Even though the new device lineup hasn't been selling particularly well compared to its predecessors, it's all the same by far the nearly pop new option among 5G-ready handsets. Over the course of the last ten weeks, every fifth smartphone sold stateside had 5G capabilities and well-nigh of those were part of Samsung'south latest flagship series.

It'south particularly notable because the Galaxy S20 is the showtime flagship series from Samsung to back up 5G beyond the entire lineup past default. Given the overall state of the U.Due south. market, it'southward likely Samsung's marketplace share in the 5G segment will fall once Apple tree adds 5G connectivity to its iPhone portfolio, however.

Galaxy S20 U.S. sales notwithstanding looking weak

The newly reported data, collected past analytics company M Scientific discipline, besides confirms the Galaxy S20 sales remain weak. While the firm observed a small-scale boost several weeks dorsum, it attributed the modify to the stimulus checks the U.Due south. government started handing out in April. Regardless, Samsung still has major reasons for business concern as M Science estimates the Milky way S20 is doing nigh twice equally worse as the Galaxy S10 line did in terms of weekly sales. Whereas concluding twelvemonth's devices surpassed 400,000 sales and the Galaxy S9 line peaked just below 550,000 units, the Galaxy S20 family failed to fifty-fifty hit 200,000 weekly sales, every bit per the same enquiry.

Industry watchers are speculating the scarce availability of cutting-edge 5G networks is a major factor contributing to the Milky way S20 family's weak debut. The pandemic-induced economic crisis that'due south now gaining traction in the U.S. is unlikely to help meliorate its prospects, either. Samsung appears to be well-aware of that fact, having just recently debuted the most generous buyback program in its history to American consumers, offer its newest flagships at 50% off.